Consulting and advising with a human touch
In the age of 24-hour news, social media and information overload, it’s harder than ever to be heard. Drawing on her experience as a top columnist, journalist, broadcaster and chief executive, Christina will give advice on how to get your messages across. She will help you find your voice – and stand out from the crowd.
Telling your story
Every leader, every organisation and every business needs a story. It needs to be a story that strikes a chord with the people who work for it as well as the people who don’t. Christina can draw out the story of who you are and what you do, and help you tell it to your colleagues, stakeholders, media or the board. She’ll cut through the flab, blast through the jargon and come up with a narrative that’s lively and clear.
To err is human, but to err on live TV really isn’t much fun. Christina learnt this the hard way, and can make sure you don’t. She has been on the Today programme, Newsnight and The One Show and is a regular guest on Sky News. In her interviews for newspapers, she has used soft tactics to get politicians and “celebs” to open up. She can show you how she does it, and make sure that when you face the media – or your board, or your shareholders, or a Select Committee – you give as good as you get.
Most media training focuses on “messages” and defence. But if you want to speak (or write) with impact, you need to sound like a human. Christina will help you ditch the jargon, and your nerves, and speak in your own clear, true voice.
Leading the conversation
In the digital age, everyone has an opinion, but most are lost in a babble of white noise. If you really want to be a “thought leader”, you need to understand how the media works. Do you know what makes a story? Do you know what makes an editor smile? (Do editors ever smile? Answer: not very often.) Drawing on her experience as a comment editor as well as a columnist, Christina will help you frame an argument that will actually get heard.
To find out how Christina can help you tell your story, face the media or shape an argument that will start a conversation, contact her here. She also offers workshops on Communicating with Confidence, An Insider’s View of the Media, and Tackling Twitter.
Christina also does interviews, story gathering and writing for businesses and charities. She has interviewed Ethiopian coffee farmers for a leading coffee company. She has interviewed trafficked Nigerian women in Sicily for an anti-slavery charity. She has written the 2018 World Alzheimer Report for Alzheimer’s Disease International, and talked about it on Sky News.
It's hard to overstate how important Christina's work was in helping us take the next step in developing our communications. As someone who combines huge experience as a journalist with experience of leading an organisation herself, she helped us get to the heart of the key issues and develop practical plans for action. Without a doubt, one of the best investments I've made in the past couple of years.
Christina provides invaluable strategic counsel, thoroughly challenging our thinking which has resulted in a refining of our planning process. She has played a significant role in the development of our health policy and government relations communications strategy. She has built the confidence of the press office team through a dedicated media relations training session, enabling them to clearly articulate and robustly defend key messages. The crucial element for me personally has been the brutal honesty with which Christina prepares an individual for media engagement. You are left in no doubt your campaign materials have been thoroughly interrogated and therefore made stronger because of her professional challenge.
Engaging Christina to help us shape our communication and understand the value of different communication tools has made a significant difference to our organisation. She showed us just how powerful simple imagery can be as an effective backdrop to great conversations. Christina helped us see how to deliver a complex message in ways that allows the client to experience the full benefit.
I have felt privileged to have Christina working as journalist-in-residence with my team at the University of Surrey. She has assisted academics to communicate research findings more effectively and to engage positively with the media. Christina has also made a significant contribution in helping the team to develop more accessible and engaging writing strategies, generously sharing her expertise as an experienced journalist and writer.
As our strategic political advisor, Christina was absolutely fundamental to our success in maintaining our impartiality, while delivering the right messages to politicians and political parties, understanding their policies and differentiating each from the others in language which made the May 2015 General Election comprehensible to the average voter.